Copywriter for Small Business
Hi, I'm Frank. I write for small businesses that are tired of sounding like everyone else. Emails people actually open, websites that earn trust, and copy that sounds like a real human wrote it, because one did.
Let's Talk See My WorkOn good copy
"Your customer isn't looking for impressive. They're looking for 'finally, someone gets it.' That's what I write toward."
About Me
I came to copywriting from sales, which means I don't just write well, but I understand what actually moves people. The moment someone reads your copy, they're making a decision. I write with that moment in mind.
Good copy sits at the intersection of two things most people struggle with:
That's where I live, and because this work travels with me wherever I go, I'm in it for the long run, and you will be too.
What I Do
Every project is a little different. If you don't see exactly what you need, then just reach out. Chances are we can find the answer for you together.
Most email problems start before the email is even opened. A subject line that doesn't hook, a body that's too long or too vague, and a reader who's already moved on. I write emails that earn the open, hold the attention, and end with a click that actually means something.
A website without a story is just a directory. Visitors don't click to be directed around. They click to connect with something. I write website copy that gives people a reason to stay, a person to trust, and a next step that feels natural rather than forced.
Ads that fail don't fail because they're too short. They fail because they're about the wrong person. They list features without explaining why they matter to the buyer, and they fill space with vague text and unrelated visuals. That's not marketing. That's noise. I write short-form copy with a clear point of view, a specific person in mind, and nothing that doesn't earn its place.
My Work
A couple of pieces to give you a feel for how I work. Every project has a voice, a reader, and a reason for every word that's there.
A three-email sequence launching "The Nomad," a four-seasons yurt. Reengagement, founder story, and product reveal. It's built to convert an outdoor audience without ever sounding like a typical product launch.
Click to readA brand voice piece for a boutique Texas winery, written to attract wine club members through storytelling rather than selling. Warm, specific, and written as Linda, the co-founder with the story worth hearing.
Click to readGet In Touch
If you aren't sure exactly what you need, that's fine. Most people aren't when they first reach out. Tell me what's not working and we'll figure out the rest together.